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What to Expect


You can expect beautiful, natural results with permanent brows applied via the SofTap® method. Our tools are designed for gentle accuracy, so your makeup won't look harsh on your face.

SofTap® brows can be anything you wish them to be. A soft fill, hair strokes in your brow, solid fills to emulate your pencil, half or parts of your brow, even a brand new, completely full set of eyebrows.


It is important to remember that prices and services offered vary between procedures. Eyebrow procedures can range anywhere from $450 to $550. Eyebrow corrections are an additional fee ranging in price depending on the intricacy involved.

The procedure itself is not painful, without anesthetic it has been said to feel like tweezing—and with anesthetic it is said to feel like nothing at all. Let us know about your sensitivity needs and whether or not you need anesthetic for your eyebrows.


Eyebrow procedures can take anywhere from 30 minutes to two hours to complete, depending on the difficulty of the design and the amount of work involved. A complete reconstruction of a missing eyebrow, complete with beautiful hair strokes, may take 1-2 hours, but a simple soft fill-in of existing hair may only take 20-30 minutes.


Immediately following the procedure, your brows will appear darker than the color you originally chose, don't worry this is perfectly normal. Expect some slight puffiness and/or irritation, some pinpoint bleeding, and after a little while, some dryness. We will provide you with RecoverAll ointment, a petroleum based healing agent designed for permanent makeup procedures. Use RecoverAll liberally to help your eyebrows heal properly. For more information on how to care for your new brows, see our Post Treatment Instructions for Eyebrows.


During the first 2-4 days after you have had your brows done, the color will gradually appear darker. This is due to the natural oxidation process that takes place in the skin. After oxidation is complete, the color usually returns close to the color that first appeared 5 minutes after it was implanted. This is perfectly normal; brows heal to their proper color during the healing process. Sometimes when healing, color will become dry and flake off, leaving the proper color in its place. Sometimes there is no color in its place—in this case you need a touch up.


Fading is completely natural, brows usually require some form of touch up within the first few weeks after implantation. Because we will expect this, we will make a follow-up visit for you approximately 4-6 weeks after your initial visit. At that time, a determination will be made as to whether or not further color enhancement is necessary.
Further long term touch ups will depend on three factors:

choice of color
long term care
how the color was applied.


If you choose a very subtle, light color and application, you will probably need an annual touch up. If you choose a medium depth color and application, you may need a touch up every 2-5 years. If you choose a dark color and application, you may never need a touch up.


We highly suggest that you choose a light to medium application for your eyebrows. This looks the most natural. It is far better to have a natural, undetectable eyebrow and refresh the color as needed rather than have a dark, unnatural eyebrow that may never need a refreshment of color. If your eyebrows require a dark color, we advise a light application of the dark color in order to maintain a natural appearance. Just as permanent hair color needs to be refreshed, so does your permanent cosmetic procedure.



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